Building a merged UX team for Paddy Power Betfair

Paddy Power and Betfair is one of the largest gambling brands in the world. Committed to innovation, it was one of the first bookmakers to launch an iPhone app, and its tongue-in-cheek approach to digital marketing has helped position it as one of the world's most loved gambling brands.

Following the merger, an exercise was under way to bring together two User Experience and technology teams. The client saw an opportunity to bring in new skillsets, including dedicated UX Researchers and a UX Architect. Speed of delivery and quality of candidate were equally important.

Given Consortia's previous success helping them identify UX professionals, Consortia was their preferred recruitment partner.

To meet the client's brief, Consortia drew on its talent pool of User Experience and User Interface professionals to qualify only the highest-skilled candidates for the role.

Understanding the culture of the brand, Consortia knew personality fit was of great importance and screened candidates accordingly.

Consortia presented the client with eight candidates, of which three were offered and secured positions within the UX team at Paddy Power.

I'll be honest, I don't know where you find them, but everyone you've sent through has been top talent. Doing this in the ever-changing Dublin and London tech scenes is a challenging task.

Product Design Manager, Paddy Power Betfair