Product Marketing Recruitment

A product marketer is often hired when a product has outgrown the way it is explained. A launch is coming, the company is moving into a new market, or sales teams have started describing the product in different ways. Fixing that means settling who the product is for, why it matters and how it reaches buyers.

Consortia is a specialist product marketing recruiter for B2B and B2C tech companies. We recruit product marketing managers, senior and principal product marketers, and Heads of Product Marketing. Some join an established team. Others are the first product marketer a business has hired.

How we recruit product marketers

Product marketing overlaps with product management, content and growth marketing and, in some businesses, pricing. A brief that mixes them tends to attract the wrong applicants. Where that happens we say so early, and sometimes the title or the brief changes before the search begins.

Next we look at who a candidate has marketed to. A product marketer who has sold to security teams, finance teams or software developers brings knowledge that takes time to build. For technical products we ask to see work written for that audience.

We ask what a candidate personally built, who they worked with in product and sales, and what changed as a result. Someone from a large team may have owned one part of the work, so we check how much they have done on their own.

The practical points are covered on the first call: location and time zones, office days and travel, salary, notice period and reasons for moving. Redundancies have been common in product marketing, so we ask about short stints and freelance periods and don't assume.

Most of the product marketers we place are approached directly. Where a local search is thin, we talk to the client early about widening the location or the level of experience. We recruit product marketers on permanent and contract terms across the UK, Europe, the US and the UAE.